Book excerpt: This book comprises a collection of articles devoted to the academic study of popular texts in English. Authors analyse genres which had been habitually looked down on by canonical approaches to literature and art. They take into serious consideration forms like horror literature, the gothic, fantasy, de-tective fiction, science fiction, best-sellers, films and television series of different kinds... among some other representations of what conservative scholars had been considering as marginal. The referential richness of the perspectives reflected here demonstrates that popular texts can be enjoyable for readers and audiences, at the same time that they can be significant in order to reach a better understanding of our culture and ourselves at the beginning of a new millennium.