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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of

Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effec

The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home busin

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fund