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These studies, which originated from research on approximately 100 firms earned on at the University of Kentucky under a grant from the Small Business Administr

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entr

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and

Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing