Search Results


Related Books

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 361
Authors: Dheeraj Sharma
Categories: Business & Economics
Type: BOOK - Published: 2014-11-11 - Publisher: Springer

DOWNLOAD EBOOK

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the sci
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 285
Authors: Leroy Robinson, Jr.
Categories: Business & Economics
Type: BOOK - Published: 2014-10-23 - Publisher: Springer

DOWNLOAD EBOOK

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the sci
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 399
Authors: Dawn R. Deeter-Schmelz
Categories: Business & Economics
Type: BOOK - Published: 2014-10-23 - Publisher: Springer

DOWNLOAD EBOOK

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 388
Authors: Leroy Robinson, Jr.
Categories: Business & Economics
Type: BOOK - Published: 2014-11-05 - Publisher: Springer

DOWNLOAD EBOOK

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc
Back to the Future: Using Marketing Basics to Provide Customer Value
Language: en
Pages: 758
Authors: Nina Krey
Categories: Business & Economics
Type: BOOK - Published: 2017-12-04 - Publisher: Springer

DOWNLOAD EBOOK

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In
Scroll to top