The Design of Business
Download or Read eBook The Design of Business PDF written by Roger L. Martin and published by Harvard Business Press. This book was released on 2009 with total page 209 pages. Available in PDF, EPUB and Kindle.
| Author | : Roger L. Martin |
| Publisher | : Harvard Business Press |
| Total Pages | : 209 |
| Release | : 2009 |
| ISBN-10 | : 9781422177808 |
| ISBN-13 | : 1422177807 |
| Rating | : 4/5 (08 Downloads) |
Book Synopsis The Design of Business by : Roger L. Martin
Book excerpt: Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
