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Product Strategy for High Technology Companies

Download or Read eBook Product Strategy for High Technology Companies PDF written by Michael E. McGrath and published by McGraw Hill Professional. This book was released on 2000-11-02 with total page 400 pages. Available in PDF, EPUB and Kindle.
Product Strategy for High Technology Companies
Author :
Publisher : McGraw Hill Professional
Total Pages : 400
Release :
ISBN-10 : 9780071610346
ISBN-13 : 0071610340
Rating : 4/5 (46 Downloads)

Book Synopsis Product Strategy for High Technology Companies by : Michael E. McGrath

Book excerpt: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.


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