Search Results

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction,

Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies

Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing c

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations lo