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In the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect th

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social

Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued developm

In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs