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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measu

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech mark

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients