Book excerpt: Designed especially for students in sport and physical activity, this book provides a detailed guide to planning, undertaking, and writing up qualitative research. Opening with a discussion of the main traits of qualitative inquiry and its use in sport and physical activity, the authors provide a coherent and accessible overview of qualitative research using numerous examples to bring the text alive. The book is divided into five parts informed by stages in the research process, with chapters on: • early steps in the research process • ethics • choosing your an approach • methods of data collection • analysing the data • writing up and disseminating your findings. This is essential reading for undergraduate and Masters students carrying out a qualitative research project in sport and physical activity and for PhD students looking to refresh their knowledge.