Book excerpt: Identity and Desire. Models of Gay Male Identity and the Marketing of "Gay Language" in Foreign-Language Phrasebooks for Gay Men / Rusty Barrett -- Incomprehensible Language? Language, Ethnicity and Heterosexual Masculinity in a Swedish School / Tommaso M. Milani, Rickard Jonsson -- The Desire for Identity and the Identity of Desire: Language, Gender and Sexuality in the Greek Context / Costas Canakis -- Unpacking Heteronormativity. Constructing Hegemonic Masculinities in South Africa: The Discourse and Rhetoric of Heteronormativity / Russell Luyt -- On-line Constructions of Metrosexuality and Masculinities: A Membership Categorization Analysis / Matthew Hall -- A Bit too Skinny for Me: Women's Homosocial Constructions of Heterosexual Desire in Online Dating / Kristine Kohler Mortensen -- Beyond Binaries? Do Bodies Matter? Travestis? Embodiment of (Trans)Gender Identity through the Manipulation of the Brazilian Portuguese Grammatical Gender System / Rodrigo Borba, Ana Cristina Ostermann -- Butch Camp: On the Discursive Construction of a Queer Identity Position / Veronika Koller -- The Other Kind of Coming Out: Transgender People and the Coming out Narrative Genre / Lal Zimman -- Gender, Sexuality and Space. Language, Sexuality and Place: The View from Cyberspace / Brian W King -- Homophobia as Moral Geography / William L. Leap -- Normal Straight Gays: Lexical Collocations and Ideologies of Masculinity in Personal Ads of Serbian Gay Teenagers / Ksenija Bogetic