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Readings in Modern Marketing

Download or Read eBook Readings in Modern Marketing PDF written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle.
Readings in Modern Marketing
Author :
Publisher : Chinese University Press
Total Pages : 772
Release :
ISBN-10 : 9629962799
ISBN-13 : 9789629962791
Rating : 4/5 (99 Downloads)

Book Synopsis Readings in Modern Marketing by : John A. Quelch

Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.


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