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Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization o

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditi

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling rea

This book offers a critical re-thinking of the way in which traditional market logic – derived from mainstream economics and managerial marketing – has for