Book excerpt: Just as marketing without the right approach is insignificant, writing without the right words is unacceptable. Recipe for Literary Success is an initiative to help you write the ‘right’ way; from learning to structure and format your literary piece to unraveling the secrets of true marketing, this book helps you to impact and move the audience. Furthermore, interestingly relevant stories are scattered across the book to help you digest complex definitions through real-world examples. Any recipe is incomplete without ‘expert research’ that has consistently added flavor to every chapter in the book, to expose you to newer perspectives. These bits of expert advice are derived from a wide range of ‘research papers and e-books’ written by renowned professionals specializing in the content industry. Not to mention, every chapter ends with a practice session to help you summarize your learnings and give them a shot before you move to the next mind-boggling part. In short, the book wants to answer the ‘what’ unlike the generic ‘how’ in writing and marketing because it’s not about how it’s done but what is done that matters!