Book excerpt: The aim of this book is to reflect on ''vernacularity'' and culture. It concentrates on two major domains: first it attempts to reframe our understanding of vernacularity by addressing the subject in the context of globalisation, cross-disciplinarity, and development, and second, it discusses the phenomenon of how vernacularity has been treated, used, employed, manipulated, practiced, maintained, learned, reconstructed, preserved and conserved, at the level of individual and community experience. Scholars from a wide variety of knowledge fields have participated in enriching and engaging discussions, as to how both domains can be addressed. To expedite these aims, this book adopts the theme "Reframing the Vernacular: Politics, Semiotics, and Representation",organised around the following major sub-themes: • Transformation in the vernacular built environment • Vernacular architecture and representation • The meaning of home • Symbolic intervention and interpretation of vernacularity • The semiotics of place • The politics of ethnicity and settlement • Global tourism and its impacts on vernacular settlement • Vernacular built form and aesthetics • Technology and construction in vernacular built forms • Vernacular language - writing and oral traditions