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Investigates the current state of selling, and reflects the complexity and ubiquity of information flows, processes and convergence of media in the wired world.

Over the past few years there has been a proliferation of new kinds of retail space. Retail space has cropped up just about everywhere in the urban landscape: i

Presents a study on how corporations and their brands deal with this era. This book shows how to establish a business approach that can better meet the needs of

Over the past few years there has been a proliferation of new kinds of retail space, such as in libraries, workplaces, churches and museums. This book describes

In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomas