Book excerpt: Written in a highly accessible (and often witty) style, this groundbreaking book addresses a number of generational issues. Deal provides a description of each issue, a summary of the relevant research results, a principle that can be applied to resolve (or at least mitigate) the issue, and practical advice for applying the principle in the workplace. Applying these principles will help everyone to work with, work for, attract, manage, retain, and develop leaders of all generations.