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This text introduces the subject of rheology in terms understandable to non-experts and describes the application of rheological principles to many industrial p

Rheology is a component of Encyclopedia of Chemical Sciences, Engineering and Technology Resources in the global Encyclopedia of Life Support Systems (EOLSS), w

Advances in Food Rheology and Its Applications presents the latest advances in the measurement and application of food rheology, one of the most important tools

Rheology: Theory and Applications, Volume 5 focuses on overtly fluid behavior of polymers, including the theory of large deformations, thermoelastic effects, el

The science of rheology remains a mystery to most people, even to some scientists. Some respectable dictionaries have been quite cavalier in their attitude to t