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Rhetorical and Critical Approaches to Public Relations

Download or Read eBook Rhetorical and Critical Approaches to Public Relations PDF written by Elizabeth L. Toth and published by Routledge. This book was released on 1992 with total page 330 pages. Available in PDF, EPUB and Kindle.
Rhetorical and Critical Approaches to Public Relations
Author :
Publisher : Routledge
Total Pages : 330
Release :
ISBN-10 : 0805844724
ISBN-13 : 9780805844726
Rating : 4/5 (24 Downloads)

Book Synopsis Rhetorical and Critical Approaches to Public Relations by : Elizabeth L. Toth

Book excerpt: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.


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