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While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to pr

In this impressive book, Barbara Keys offers the first major study of the political and cultural ramifications of international sports competitions in the decad

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of

Rivals! The Ten Greatest American Sports Rivalries of the 20th Century presents the most memorable rivalries in over a hundred years of American sports history.

The sixteen original essays in this collection cover influential and famous rivalries from a variety of sports, including track and field, golf, boxing, basketb