Book excerpt: This report presents part of the results of the first global study on customers’ perceptions on robots in travel, tourism, and hospitality implemented by the authors in 2018-2019. Specifically, the report presents the methodology of the research and elaborates on the key results regarding the activities that customers perceive as appropriate for robotisation, their preferences to be served by robots, and their willingness-to-pay for robot-delivered services. Finally, the report provides recommendations to travel, tourism, and hospitality companies how to implement successfully robotic technologies in their operations.