Book excerpt: The Sunset Strip, circa 1967. What was happening then is now absolutely clear. Rock 'n' roll and the kids who lived it were coming of age - right there on The Strip. And, as if to define the era, a few independent minds in the music industry posted giant, temporary monuments that said it all. Billboards. Bigger than life. Hand-painted homages to rock. In Rock 'n' Roll Billboards of the Sunset Strip, Robert Landau showcases these signs of the time, a time when rock was the most important music ever recorded, when youth, politics, and art merged to turn counterculture into mainstream culture.