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Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This

The Indian Rural Market With Its Vast Size And Demand Potential Offers Great Opportunities To The Marketers. The Rural Market Provides Vast Potential As Many Ne

India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including