Book excerpt: This book is based on an in-depth filmed conversation between Howard Burton and Andy Hoffman, Holcilm Professor of Sustainable Enterprise at the University of Michigan's Ross School of Business and School of Environment and Sustainability. This extensive conversation starts with inspiring insights into how Andy Hoffman became interested in environmental issues when he declined acceptances from graduate school at Harvard and Berkeley and instead worked as a carpenter for several years in Nantucket. Topics include the notions of ‘environmental sustainability’ and ‘big business’ which sometimes seem as incompatible as oil and water and ways to make a synthesis a reality by seriously reconsidering the way we currently conduct public policy and even some deep aspects of our current societal values. This carefully-edited book includes an introduction, Clarity vs. Popularity, and questions for discussion at the end of each chapter: I. Building a Career - Getting a lay of the land II. Environmental Evolution - Fringe and mainstream III. Beyond Punditry - The cultural backdrop to climate change IV. Fostering Debate - Engaging, responsibly V. American Exceptionalism? - Discussions on uniqueness VI. Talking the Talk - Communicating science better VII. Breaching to the Choir? - How to make genuine social progress VIII. Energy Renaissance - Government’s role IX. Reinventing Sustainability - Imagining the long term X. Surprising Revolutionaries - Idealistic business students XI. Setting Ideals - Towards a North Star XII. Impact - Changing hearts and minds XIII. The Passion Principle - Discovering our calling About Ideas Roadshow Conversations Series: This book is part of an expanding series of 100+ Ideas Roadshow conversations, each one presenting a wealth of candid insights from a leading expert in a relaxed and informal setting to give non-specialists a uniquely accessible window into frontline research and scholarship that wouldn't otherwise be encountered through standard lectures and textbooks. For other books in this series visit our website (https://ideas-on-film.com/ideasroadshow/).