Book excerpt: In the routinely-chaotic world of general management that you live in, you don't have the luxury of reading management books cover to cover, no matter how much they can help you. You need a book that you can flip open and learn something that applies to your world...not next week...not tomorrow...but NOW. Michael Horton wrote #SCRAPPY GENERAL MANAGEMENT tweet just for you, so that you can still benefit from today's best management wisdom. Next time you're sitting at your desk at a loss for ideas or simply facing the question, 'What do I do next?' pull this handy volume out of your bookshelf, flip it open, and expect to find a scrappy little nugget of wisdom that will make your next management decision just a tweety bit easier.