Book excerpt: Media servers have established themselves as the dominant video playback tool for live events; however, the practice of delivering content to these systems and the structure of the media operations team is still evolving. This book outlines a workflow for video content delivery and describes team communication that can be applied to any entertainment production including: television specials, concert touring, corporate events, theater, as well as special events, film, large audience marketing events, and multi-screen permanent installations. This workflow is hardware and software independent, designed to evolve with future technologies as they become established in the field of multi-screen production, and has been proven professionally by the author and her peers over a decade of productions. The methodology presented will provide insights beneficial to students and current practitioners of media server technology, screens producers, and video content developers. Using real world examples of internationally recognized productions, a foundation is laid for best practices in Media Operations. Additional content, including full-color versions of the images inside the book, is available online.