Book excerpt: Sociologist and avid Seinfeld fan, Tim Delaney explores what sociologists and all interested readers can learn about themselves and their society from this tremendously popular sitcom. His work represents a fascinating blend of popular and contemporary culture with the keen observations of a scholar trained to assess social behavior. Delaney uses excerpts from many of the now-classic episodes to illustrate key facets of social interaction. In fifteen chapters, amusingly titled after some of the show''s famous incidents, he reviews what its characters teach us about ourselves and the complex society in which we live.Fans of Seinfeld will enjoy reliving their fondest memories associated with each episode. Students and laypersons alike will learn basic sociological concepts and theories in this jargonfree work. Seinology provides Seinfeld fans an opportunity to view this brilliant television show through the sociologist''s well-trained eye.