Book excerpt: Shakespeare and Superman? Shakespeare and The Twilight Zone? Shakespeare and romance novels? What is Shakespeare doing in modern popular culture? In the first book-length study to consider the modern 'Shakespop' phenomenon broadly, Douglas Lanier examines how our conceptions of Shakespeare's works and his cultural status have been profoundly shapes by Shakespeare's diffuse presence in such popular forms as films, comic books, TV shows, mass-market fiction, children's books, kitsch, and advertising. Shakespeare and Modern Popular Culture offers an overview of issues raised in Shakespeare's appropriation in twentieth-century popular culture, amd argues that Shakespeare's appearances in these media can be seen as a form of cultural theorizing, a means by which popular culture thinks through its relationship to high culture. Through a series of case studies, the book examines how popular culture actively constructs, contests, uses, and perpetuates Shakespeare's cultural authority.