Book excerpt: Sizzling Style is what distinguishes a spellbinding book from an ordinary one. The writer who understands the fundamentals of fictional writing style knows how to capture readers and never let them go. Too often aspiring writers are frustrated by rejection, not realizing that the problem is not the story but the way they are telling it. In this book, bestselling author William Bernhardt brings his down-to-earth approach to the subject of style, revealing everything you need to know to write with the art and craft of a seasoned professional. Bernhardt goes beyond memorizing rules to a fresh approach, a philosophy of writing that will transform your work and take it to a higher level. Because as William Goldman famously said, “No one really knows what will be commercial, but everyone knows good writing from bad writing.” The book also includes exercises designed to help writers apply this approach to their own writing.