Book excerpt: As governments and the wider public become increasingly concerned about environmental problems, the necessity for competent environmental policies is growing. The contributors to this highly original book attempt to demonstrate how the use of Q methodology can result in the development of more effective, socially sensitive, environmental policy options. The book highlights the history of Q methodology, a technique for systematically studying the subjectivity of individuals, and provides a brief yet comprehensive account of its theory and a detailed guide to the various stages of a Q study. The methodology is then applied, to explore the discourses concerning the relationship between society and a diverse range of environmental issues including, environmental protest, civil aviation policy, forest policy and land use options.