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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement r

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput