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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed t

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social medi