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Special Issue: in Memory and Honor of Robert F. Lusch
Language: en
Pages:
Authors:
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Type: BOOK - Published: 2020 - Publisher:

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Special issue in memory of Robert W. Taft
Language: en
Pages: 240
Authors: Carlito B. Lebrilla
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Type: BOOK - Published: 1998 - Publisher:

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Digital Transformation in Business and Society
Language: en
Pages: 306
Authors: Babu George
Categories: Business & Economics
Type: BOOK - Published: 2019-10-04 - Publisher: Springer Nature

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The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an
Global Value Chains in a Changing World
Language: en
Pages: 409
Authors: Deborah Kay Elms
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher:

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A collection of papers by some of the world's leading specialists on global value chains (GVCs). It examines how GVCs have evolved and the challenges they face
Building Brand Authenticity
Language: en
Pages: 276
Authors: M. Beverland
Categories: Business & Economics
Type: BOOK - Published: 2009-10-22 - Publisher: Springer

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The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based o
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