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Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new

"This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics inc

Sport has the potential to be a powerful platform for positive change. This is the first textbook to introduce the fundamentals of sport and sustainable develop

Contemporary Sport Management, Eighth Edition, examines core functions, career opportunities, and current trends in sport management conveyed by a diverse team

Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport M