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Starting your own Public Relations business just got easier. Our experts take you step-by-step from building the business foundation to day-to-day operations, c

Public relations is a business designed around working with the media and corporations. It is about getting your clients' stories printed in the newspaper, or g

Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public rela

Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, ho

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.