Book excerpt: Changing library policy -- Changes in circulation policy -- Microforms and other storage formats -- Off-site storage of little used materials -- Housing other library operations -- 12 Evaluation of Library Services -- Measuring goal attainment -- Evaluating the services -- Evaluating the collection -- Meeting library standards -- Evaluating library personnel -- Self-evaluation -- User comments -- Appendix-Sample Comment Card -- 13 Public Relations -- How the library represents itself -- Signs, displays, exhibits, and bulletin boards -- Print media -- Reaching out to users