Search Results

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofi

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strat

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of c

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing o

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizationa