Strategic Management and Online Selling
Download or Read eBook Strategic Management and Online Selling PDF written by Susanne Royer and published by Routledge. This book was released on 2013-04-15 with total page 258 pages. Available in PDF, EPUB and Kindle.
| Author | : Susanne Royer |
| Publisher | : Routledge |
| Total Pages | : 258 |
| Release | : 2013-04-15 |
| ISBN-10 | : 9781134270446 |
| ISBN-13 | : 1134270445 |
| Rating | : 4/5 (46 Downloads) |
Book Synopsis Strategic Management and Online Selling by : Susanne Royer
Book excerpt: Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
