Cases in Strategic Marketing Management
Download or Read eBook Cases in Strategic Marketing Management PDF written by John A. Quelch and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : John A. Quelch |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2001 |
| ISBN-10 | : 0130283576 |
| ISBN-13 | : 9780130283573 |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis Cases in Strategic Marketing Management by : John A. Quelch
Book excerpt: For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.
