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Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title p

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to t

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that h

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trend