Book excerpt: Strategy for Executives is the only business strategy book that you and your teams will ever need. This book presents a self-contained strategy framework that introduces the core concepts of business strategy and its associated tools from scratch so that you don’t need any previous knowledge or experience. It gradually takes you from the basics and fundamentals of strategy to a level of depth that even if you’re an experienced executive, you will still find relevant and useful. More specifically, Strategy for Executives will help you: - Learn the fundamental concepts of business strategy from scratch - Create a solid plan to protect your core business from erosion and commoditization - Maximize your organization’s valuation with our seven different paths to grow - Ensure the implementation of your strategy using our execution system - Understand capital allocation and how it can help you achieve your organization’s goals It also includes a complementary downloadable mindmap and other tools which you can access for free at strategyforexecs.com. This framework is based on extensive multi-year research led by Sun Wu, a seasoned Fortune 500 executive, where he and his team broke down the most popular strategy frameworks of the last 40 years, extracted their core ideas, and tied them all together into a single didactical and self-contained body of knowledge. The idea is to build your strategy knowledge from the ground up through a unified framework avoiding the confusion that comes from learning this complex but critical subject from different sources. It combines Sun Wu’s over 15 years of real-life experience, complemented by a thorough revision of more than 300 books and research papers, and over 500 hours of videos, interviews and formal training. The final result is a concise guide that will help you understand and build a winning strategy from the ground up, supported by numerous examples of modern organizations including General Electric, Amazon, Netflix, HBO, NextEra Energy, Kodak, Google, GoPro, McKinsey & Co., Rolls-Royce, Walmart, Uber, Align Technology, United Parcel Service (UPS), FedEx, Sony, IBM, Dr Pepper Snapple, Square, and Procter & Gamble among others. Since every concept is explained from scratch, Strategy for Executives, currently in its 2019 edition, is the only strategy framework that you and your teams will ever need.