Book excerpt: The summary of Personality Not Included – Why Companies Lose Their Authenticity and How Great Brands Get it Back presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "Personality Not Included" from 2008 gives advice on how to create a fantastic public persona for your business. These ideas will show you how to cultivate a powerful personality for your company, explain why doing so is so vital, and assist you in removing the obstacles that stand between you and the achievement of your business goals. Personality Not Included summary includes the key points and important takeaways from the book Personality Not Included by Rohit Bhargava. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].