Book excerpt: Born and raised in India, Moin Mir has worked extensively in the fields of advertising and brand consulting across Europe and Asia. Driven by his passion for History, Sufism and cultural revivalism and restoration, Mir began by working on the translation of Mirza Ghalib’s (India’s foremost Urdu poet) letters into English – a project that inspired him to pursue his interests in History even further. Mir is a descendant of Hazrat Modud Chishti, one of the stalwart founders of the Chishti Sufi order. He is also a scion of the Nawab family of Surat and next in line to succeed his father as the Darbar of Kamandiyah, Gujarat India. He lives in London with his fiancé Leonie Moschner.