Book excerpt: This book provides a basic introduction to Sustainability & Sustainable Developments, integrated with current business models and future business prospects. In 10 chapters, the authors cover a wide array of topics comprehensively, in an accessible style of language that will appeal to the uninitiated. Many eye-catching self-illustrated artworks, coupled with in-depth analyses of numerous case studies, allow the reader to grasp the theoretical concepts with ease. Multiple-choice exercises at the end of every chapter (with answers provided) further aid readers in verifying their own understanding. Sustainability for Beginners hopes to encourage effective learning, improve abstract thinking, and culminate sustainable entrepreneurship among students and innovators.