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A large and growing number of manufacturers are realizing the substantial financial and environmental benefits of sustainable business practices. To develop mor

During the first decade of the 21st century, the world has witnessed a plethora of corporate scandals, global economic crises, and rising environmental concerns

This edited volume presents the research results of the Collaborative Research Center 1026 “Sustainable manufacturing - shaping global value creation”. The

This book provides a comprehensive exploration into the identification and development of sustainable business models as well as their implementation, managemen

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing