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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Su

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv