Book excerpt: 'Swimming in the Talent Pool: the evolution of recruiting' by Michelle Furyaka with an introduction written by Jonathan Reichental, Chief Information Officer of the City of Palo Alto, explores the world of contemporary recruiting with a specific focus on the technology sector. The book aims to revive the image of the recruiting firm, with its importance articulated through the candid executive interviews.Michelle Furyaka, the CEO of NPD Global, the New York-based recruitment firm, discusses the widening gaps within the industry and shares her ideas on how best approach these issues. The book is a result of a series of interviews with the leading industry experts, agreeing on the importance of the recruiting firms' future presence and progress. The book raises awareness of the key governmental initiatives improving the conditions of the industry today and stresses the significance of citizen support for these steps. Finally, and most importantly, the project promotes the idea of change from within, seen as the key to the bright future of recruiting.