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A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly publishe

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt

Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist abou

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing