The Advertised Mind
Download or Read eBook The Advertised Mind PDF written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle.
Author | : Erik Du Plessis |
Publisher | : Kogan Page Publishers |
Total Pages | : 268 |
Release | : 2005 |
ISBN-10 | : 0749443669 |
ISBN-13 | : 9780749443665 |
Rating | : 4/5 (69 Downloads) |
Book Synopsis The Advertised Mind by : Erik Du Plessis
Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.