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The Advertising Age Encyclopedia of Advertising

Download or Read eBook The Advertising Age Encyclopedia of Advertising PDF written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle.
The Advertising Age Encyclopedia of Advertising
Author :
Publisher : Routledge
Total Pages : 1754
Release :
ISBN-10 : 9781135949068
ISBN-13 : 1135949069
Rating : 4/5 (68 Downloads)

Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.


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